Skip to content
Vogel Visibility
How we work together

Clear steps. You know where you stand.

In your client portal you can see what is finished, what we are working on and what comes next. Together we agree on the pace.

View the steps

Look first

Where do you stand and what do you need?

View the example portal

Step 1

Free Visibility Scan.

The owl with the magnifying glass

You see where you stand in six areas, from Google and AI to technology and authority. You find out what is going well, where the opportunities are and what needs attention. You receive the scan within 24 hours on working days.

I
review your website and your visibility in Google and with AI assistants.
You
enter your website and email address.
View an example scan, opens in a new tab
What do I look at?

First I check whether you can be found, in Google alongside your competitors and in the answers from ChatGPT, Claude, Perplexity, Gemini and Copilot. Then I look into which improvements in content, technology and authority deserve priority.

  • Content. Which search queries your pages answer and which they do not answer yet. And whether the business information on your own website is correct.
  • Technology. How pleasant and fast your website is to use, on a phone and on a computer.
  • Authority. Your reviews, your business profile and what other websites and portals say about you, compared with your competitors.

The report covers six areas, each with a score, source and measurement date. What I cannot measure reliably does not get a score.

Step 2A

Short intake call

Getting to know each other.

Two birds in conversation on a branch

In a fifteen-minute video call we get to know each other. Afterwards I know what you want to keep and what needs to improve.

I
prepare for the call using the results of the scan.
You
tell me what matters to your business.
What do we discuss?
  • Who do you want to reach? Your target group, your service area and the enquiries you want to receive.
  • What do you want to be found for? Your main services and the words customers use for them.
  • Who do you see as a competitor? Your list alongside the competitors from the scan.
  • What stays and what needs to change? Your wishes and your existing copy and images.

Step 2B

In-depth Visibility Research

From insight to advice.

The owl with a plan on a clipboard

You receive well-founded advice on content, technology and authority, with the priority improvements at the top. This research is also free and without obligation.

I
look further into the main opportunities.
You
add information if I need to know anything else.
View an example research report, opens in a new tab
What do I research and what access do I ask for?
  • Which search queries match what you offer? How often people search for them and where you stand now.
  • How are your competitors doing? Compared on content, speed and mentions.
  • Which sources does AI use about your field? The answers from AI platforms and the sources they cite.
  • Which pages do you need? For each page the goal, the keywords and its place in your website.

I examine your authority and advise you on how to strengthen it. You collect reviews and work on relevant mentions.

Where needed I ask for view-only access to your analytics data. I only ask for temporary access to your website if the research requires it. I change nothing without your approval.

The research can also be done without that access. In that case I examine what can be measured reliably from the outside.

Then choose

A clear proposal. You decide.

Step 3

Review and proposal

This is what we will build.

A bird moving a chess piece on a map of pages

For each pillar we decide what we will tackle together. You know in advance what you get and what it costs. We only continue after your approval.

I
write the proposal and discuss the approach, the scope and the build route with you.
You
ask your questions and decide.

The research remains useful, even if you do not continue with me.

What is in the proposal?
  • The pages from the research, existing and new.
  • The basic offer of € 1,000 one-off, excl. VAT, for up to ten existing pages.
  • New landing pages for € 150 each. More than ten existing pages? Then you receive a custom quote.
  • The build route, WP Minimal, WP Custom or Full Code. With Full Code an admin screen is quoted separately.
  • A compact follow-up measurement after three months, always included.
  • What is not included, such as hosting, domain and licences.

We work out the final menu and the design in the next steps.

from€ 1,000one-off, excl. VAT

Three build routes for the same base price. At this stage we agree on which one suits you.

How the price is made up
  • WP Minimal
  • WP Custom
  • Full Code

Then develop

Your website takes shape.

For both your visitors and your visibility in Google and AI.

Step 4

Menu and page structure

Everything in the right place.

A bird building a nest

Your visitors quickly find what they are looking for. A landing page gives a service, topic or target group a place of its own.

I
turn the proposal into a menu and a page structure.
You
check that everything you offer is covered.

Fysio Hartveld is a fictional practice.

Step 5A

Choosing the base design

Which look suits you?

A bird looking at its reflection in the water

We look at which direction suits your business. Your own colours, images and story are the starting point. The examples help you choose.

I
show you the first design direction.
You
tell me what suits you.
View the current style and five new ones

Example designs for Fysio Hartveld, a fictional practice.

Step 5B

Refining the base design

Refining it further together.

A bird with a magnifying glass
I
create five variants within that direction and develop the chosen variant.
You
share your preference and feedback.

Step 6A

Placing content and blocks

Your story finds its place.

A bird reading a book
I
put copy and images in the right place.
You
supply missing information and images.
What do you supply yourself?
  • Your own photos of yourself, your team or your workplace. No stock photos. AI images only with your approval.
  • Your logo, because I measure your colours from it.
  • Facts only you know, such as rates, opening hours and reimbursements.

Important information goes on the page as readable text, so search engines and AI can make use of it.

Step 6B

Refining and checking the copy

Your words, sharpened together.

A bird combing through a text

It remains your story, in words your visitors recognise.

I
write the copy. Gaby and I sharpen it and check it.
You
read the copy as if you are talking to your own visitors. You add your own sentences and the questions customers actually ask. Then you give your approval.
Who writes the copy?

I write the copy based on the research and what you tell me. AI helps with that, but Gaby and I read and assess every text ourselves.

You review each text block in your client portal. That is where you add your comments, your own sentences and the questions customers ask you.

Example Text block in your client portal

See a physio without a referral

At Fysio Hartveld you can come in without a referral from your GP. In the first appointment we look together at whether physiotherapy is right for your complaint.

Comment from Martijn

“People often ask whether it is still reimbursed in that case. Can we add that?”

DoneAdded as a frequently asked question below this text.

Fysio Hartveld is a fictional practice.

Then build and go live

Check, launch and look back.

Step 7

Reviewing the test website

Take a look at your new website.

A bird with a hard hat and a checklist
I
prepare the test website and process your feedback.
You
review it with me, add what is missing and give your approval.
What should you look for when reviewing?
  • Is everything about your business correct? Services, prices, address and opening hours.
  • Does every button work? Including your form and your phone number.
  • How does it look on your own phone? That is where most visitors look.
  • Is anything missing? A question customers often ask, or a photo you would rather see differently.

Step 8

Finishing the technology

The final check.

A woodpecker inspecting a window of a website

I take speed, technology and visibility into account during the build. Before going live I check everything, from speed and mobile use to forms and the settings for search engines and AI.

I
finalise the technical side.
You
do not need to do anything for this.
What do I check before going live?
  • Speed, measured on a phone and on a computer. After changes that may affect loading time, I measure again.
  • Clean code, with only the scripts and styles the page really needs.
  • Access for search engines to every page, without unintended blocks.
  • Titles and descriptions of your important pages.
  • Structured data, so search engines and AI understand what you do.
  • Forms that actually get delivered and a secure connection.

I do not promise positions in Google or mentions in AI answers. I do make it as easy as possible for them.

Step 9

Going live and checks in practice

Your website goes live.

A bird flying away

Your website is online and works as agreed. What you can change yourself depends on the chosen build route.

I
take the website live, check that it works and explain how to manage it as agreed.
You
follow along and can share your website.
How will you manage your website?
  • WP Minimal. You edit pages, copy and images yourself in WordPress.
  • WP Custom. You manage copy and pages yourself in WordPress. The technical side is deliberately kept out of reach.
  • Full Code. Without an admin screen, you have changes made by me or another developer. Editing copy and photos yourself is possible with an admin screen, quoted separately.

After going live I test the old web addresses and your form, submit your pages to Google and Bing and measure the speed again. Submitting is no guarantee of a position.

Step 10

After three months we look back.

The big owl with a clipboard full of ticks

A compact follow-up measurement of the focus points we agreed on in the proposal. How do you like your website and what has changed?

I
compare the main findings with the starting point and discuss them with you.
You
share your experiences and feedback from customers.
Included as standard

We keep things moving. I keep working between our meetings; you get the space to choose.

Free Visibility Scan

Shall we start with your website?

The first step is free and without obligation.

Within 24 hours on working days · No login details needed

Request your Visibility Scan

Prefer to ask something first? Get in touch

Message me