First I find out what Google, AI and real people know about you. Then I build your website.
- One-off from € 1,000 excluding VAT
- No subscription
Too slow. Hard to find. Outdated. No time. Put off for too long. Too many parties involved. It could do more. Not getting stuck again.
That’s where I start.
Free Visibility Scan.
Find out what is going well and where the opportunities are.
Free. In your inbox within 24 hours on working days.
Three pillars for improvement
- ContentClear copy and answers to customer questions.
- TechnologyA fast website that works properly.
- AuthorityReviews, reputation and relevant links.
The scan measures six areas. These three pillars set the direction for the improvements.
Tools I measure with
Ahrefs
Semrush
Majestic
Lighthouse
GTmetrix
ChatGPT
Claude
Perplexity
Gemini
Copilot
Online visibility scan report
Fysio Hartveld, physiotherapy and personal training in Alphen aan den Rijn example
What stands out- GoodYour reviews average 4.9 out of 5, the highest of the practices compared. There are only 9 so far. Authority
- OpportunityThe practices examined have no dedicated page on dry needling. Content
- OpportunityThey also lack a dedicated page on reimbursement and treatment without a referral. Content
- AttentionOn a phone, the main content in this example measurement appears after 6.4 seconds. Technology
Summaryfictional practice
Two documents. One client portal.
Your scan, your advice and all the next steps neatly in one place.
ScanWhere do you stand?Your starting point across six areas.View the full example report of the scan, opens in a new tab
Visibility Scan Fysio Hartveld
Where you standIn Google no higher than position 47.
Next step a fifteen-minute video call
Advice Visibility Research
Become the go-to practice for athletes in Alphen.
5 new pages
ResearchWhat are we going to improve?Concrete advice on content, technology and authority.View the full example research report, opens in a new tab
Client portal Fysio Hartveld
Reviewstep 3 of 10
Your preparationRead the advice and note down your questions.
PortalWhat is the next step?Your documents, choices and progress in one place.View the example portal
Examples from Fysio Hartveld, a fictional practice. Summarised from the example documents.
Your style.
And five new ones.
See what suits you. Together we flesh out your direction.
Fysio Hartveld is a fictional practice. All designs are for the same example practice. Copy and layout differ per style.
View the current style and five new onesA beautiful website. With a clear story.
A logical structure.
Together we decide on the menu and the pages. A landing page gives a service, topic or target group a place of its own.
Your story, crisply worded.
I write, you read along and add to it. Together we sharpen it.
Visible in Google and AI.
I optimise copy, page structure and technology for search engines and AI, in other words SEO and GEO.
The same exterior. A different engine.
WordPress or another approach? Together we choose the build that suits you.
What matters to you?
- Speed
- Security
- Editing it yourself
- Switching providers
- Maintenance
- Backups
Find out what the technology means for editing it yourself, costs and maintenance. See the same website built in different ways.
Discover the differences
WordPress with a chosen theme and few plugins.

WordPress with a theme built especially for you and custom extensions.

Custom code without WordPress. Admin screen quoted separately.
Your website renewed for € 1,000.
First the free scan and the no-obligation research. Then you know what is needed and you decide whether we go ahead and build.
One-off, excl. VAT. No subscription.
A complete renewal of up to 10 existing pages.
- Design, copy and technology all tackled.
- Thorough SEO and GEO optimisation for Google and AI.
- Fast and lightweight build. Tested on mobile and desktop.
- After 3 months a follow-up measurement and a short conversation.
The same base price for WP Minimal, WP Custom and Full Code.
More to say?
€ 150 per new pageAn extra content page for a service, topic or target group.
Worked example: base website + 5 new pages = € 1,750 excl. VAT.
More than 10 existing pages?For renewing a larger website you get a fixed quote in advance.
Editing it yourself with Full Code?We offer an admin screen for copy and photos on the basis of a quote.
Hosting, domain and any licences are not included. Extra features, such as an online shop or booking system, are agreed separately.
Stefan Vogel
Directly with us.
Both entrepreneurs since 2000 and founders of Neverrest and Vogel Visibility.
We keep things moving. I keep working between our meetings; you get the space to choose.
What could your website do better?
I’m happy to take a look with you.
Free and no obligation · Within 24 hours on working days · No login details needed
Stefan Vogel·I’ll take a look with you





