SEO + AI visibility (GEO)

Do you exist digitally? And how is your visibility, really?

Customers ask ChatGPT or Copilot where to go, and walk straight into your competitor's door. As if you don't exist. And anyone who does find you but waits too long for the page to load is off to the next name on the list.

A confrontingly honest reportGenuinely finished in one weekA few short calls and decisions

Sound familiar?

What you think, and what I do about it

These are the lines I hear most often. Under each one is what I do about it.

I know it matters, but I'm really not going to become an SEO specialist.

You don't have to. You make a few choices, I do the rest.

I'll end up with a report I have to act on myself, and it will just sit there.

No report to wade through: I implement it for you directly in WordPress.

I honestly have no idea whether I'm being found at all.

That's where it starts. A score out of ten, and how you compare to your five biggest competitors.

I don't want to dive back into this every month.

Exactly the point. One week of work, the follow-up measurement after three months, and if it's good, it's good.

Isn't my marketing agency already doing something?

Good, ads and posts can work really well. But taking a critical look at the website and the technology behind it is a different trade. That one is mine.

I don't understand any of those technical terms.

Explanations in plain language. Open the fold-outs and you'll see the jargon and the details.

How it goes

Measure, intake, a few short decision calls, and live

Crystal-clear, logical steps in a fixed order. You are only needed when there is genuinely something to choose.

0

The 360 Visibility Scan € 0

An owl can turn its head almost all the way round. Hence 360: I don't look at one side, I look at everything at once. You get a provisional score out of ten and answers to four questions, by email.

  • Which keywords do you get found on in Google? Your top three.
  • Does AI mention you already, or not at all yet? And how often your competitors?
  • How are your content, your technology and your authority doing?
  • And as a preview: a first demo impression of your own site, so you can see straight away how it could look.

No login needed. I measure from the outside.

1

The Visibility Plan: the same view, but complete € 250, fully credited

The same view, but complete: all keywords, all your competitors side by side on authority, speed, ranking and AI citations, based on your own Google and Bing figures. Out of that comes the advice on keywords, landing pages and visualisation, and you see it straight away: the plan comes with four demos: your own site as it is but finished, a landing page built on one keyword, and two examples of a different approach, from freshly polished to a whole new look. Your input runs through your own client portal (view a demo portal; example portal, in Dutch).

Fully credited if you go ahead. For this I take a read-only look in Search Console and Bing.

2

I build, in one week € 1.000 · 1.750 · 2.500

Now the building happens: technology in order, pages that give answers, readable for search engines and AI. Brisk but controlled, with a few fixed decision points for you.

Your time: roughly three half-hour sessions. Fixed decision points, with a dedicated correction round for design, copy and testing.

3

After three months I measure again included

The same owl, the same yardstick: the same keywords, the same competitors, the same AI questions. So you see not only what changed, but also whether the gap with your competitor has narrowed.

You see straight away how it could look

Four working versions of your own site. You don't have to choose between "it stays my site" and "it needs something new": both are there.

1. Your own feel, but working The same feel as your current site, but fast on mobile and technically sound.
2. One real landing page Built entirely around one keyword from your measurement. Not a generic homepage, but visibility you can point at.
3 and 4. Two alternative ideas From subtle to strongly changed, each from its own angle.
Three demo designs of the same physiotherapy practice side by side: a version close to the current site, a fresh approach and a landing page built on one keyword
This is how it lands on the table: real clickable pages side by side, not sketches. This is an anonymised round for a physiotherapy practice.

Why you would do this with me

Several measurement models side by side I never rely on one tool or one model. Only when several independent sources show the same picture do I call it a conclusion. That keeps the picture broad and as objective as it can be.
Afterwards you manage it yourself Or you hand it to your marketing agency or your own developer. Everything remains yours, everything can be explained, and you are not tied to anything.
Aftercare is always available You don't have to come back, but you can. For a look over your site, or for one-off work. No retainer and nothing to renew.

All input and decision points are listed step by step in my process: what I need from you, when, and how much time it takes.

See how I work, step by step
Visibility Packages

Kolibri, Vink or Valk?

After the Visibility Scan you'll know which one you need. Everything is a one-off fee, excluding VAT. The follow-up measurement after three months is always included.

Kolibri
€ 1.000

Your own site, but finished. Tighter in your house style or brought right up to today's standards.

  • All original pages stay and are fully finished
  • Logical and correct, with working links and buttons, readable for Google and AI
  • Your Google Business Profile in order

A very complete digital business card, as a solid basis for getting found.

Most chosen
Vink
€ 1.750

More, and more intensive, than Kolibri. The AI bot feels completely welcome, and so do people and search engines.

  • Five landing pages on your best opportunities from the measurement
  • Two design proposals alongside your own feel

For anyone who wants to be found on a few clear topics.

Valk
€ 2.500

Everything in Vink, but twice as broad.

  • Ten landing pages, including the longer questions people ask AI
  • More keywords covered, so more ways in

For anyone serving multiple services or locations.

Not on WordPress?

Then I rebuild your site in WordPress: open and transferable, and maintainable by whoever you choose. That is part of every package.

Rather do it yourself? Take the € 250 Visibility Plan to your own developer
After that, everything is yours

No retainer, no obligations. Fancy a fresh pair of eyes now and then? That's the Flyby, on request.

One-off work € 90 per hour
Your plan fee comes back

The Visibility Plan is fully credited if you go ahead within three months.

€ 250 → € 0

Prices apply up to roughly ten existing fixed pages; above that I quote individually.

See exactly what each package includes

Prefer to read first? Outsourcing SEO · SEO for SMEs · WordPress SEO · getting found in AI · how AIs get their answers

Start here

Is your business being found and mentioned?

With the free 360 Visibility Scan, my SEO and AI view from the outside, you see where you stand in Google, whether AI platforms mention you yet and which competitors come up more often.

  • A score out of ten for your current visibility
  • An open comparison with three competitors
  • As a preview, a demo impression of your own site

In your inbox within 24 hours on working days. No newsletter, no sales calls.

Anonymised example of a Visibility Scan for a physiotherapy practice: the conclusion at the top, three key figures, three findings in plain language and a table of the measured areas with the hard numbers, each with its source and date
Not sure? Then that is exactly where I start.

Prefer to email directly? stefan@vogelvisibility.com

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