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Vogel Visibility

First I find out what Google, AI and real people know about you. Then I build your website.

  • One-off from € 1,000 excluding VAT
  • No subscription
The Vogel Visibility hawk with a flock of small birds

Too slow. Hard to find. Outdated. No time. Put off for too long. Too many parties involved. It could do more. Not getting stuck again.

That’s where I start.

Step 1 · free

Free Visibility Scan.

Find out what is going well and where the opportunities are.

Free. In your inbox within 24 hours on working days.

Three pillars for improvement

  • ContentClear copy and answers to customer questions.
  • TechnologyA fast website that works properly.
  • AuthorityReviews, reputation and relevant links.

The scan measures six areas. These three pillars set the direction for the improvements.

Tools I measure with

  • Ahrefs
  • Semrush
  • Majestic
  • Lighthouse
  • GTmetrix
  • Google
  • ChatGPT
  • Claude
  • Perplexity
  • Gemini
  • Copilot
A page from the example scan with the keyword table
Vogel Visibility · Free Visibility Scan

Online visibility scan report

Fysio Hartveld, physiotherapy and personal training in Alphen aan den Rijn example

What stands out
  • GoodYour reviews average 4.9 out of 5, the highest of the practices compared. There are only 9 so far. Authority
  • OpportunityThe practices examined have no dedicated page on dry needling. Content
  • OpportunityThey also lack a dedicated page on reimbursement and treatment without a referral. Content
  • AttentionOn a phone, the main content in this example measurement appears after 6.4 seconds. Technology

Summaryfictional practice

Example scan of Fysio Hartveld, a fictional practice
Design

Your style.
And five new ones.

See what suits you. Together we flesh out your direction.

Fysio Hartveld is a fictional practice. All designs are for the same example practice. Copy and layout differ per style.

View the current style and five new ones
Content & visibility

A beautiful website. With a clear story.

  1. A logical structure.

    Together we decide on the menu and the pages. A landing page gives a service, topic or target group a place of its own.

  2. Your story, crisply worded.

    I write, you read along and add to it. Together we sharpen it.

  3. Visible in Google and AI.

    I optimise copy, page structure and technology for search engines and AI, in other words SEO and GEO.

Build routes

The same exterior. A different engine.

WordPress or another approach? Together we choose the build that suits you.

What matters to you?

  • Speed
  • Security
  • Editing it yourself
  • Switching providers
  • Maintenance
  • Backups

Find out what the technology means for editing it yourself, costs and maintenance. See the same website built in different ways.

Discover the differences
  • WP Minimal

    WordPress with a chosen theme and few plugins.

  • WP Custom

    WordPress with a theme built especially for you and custom extensions.

  • Full Code

    Custom code without WordPress. Admin screen quoted separately.

Pricing

Your website renewed for € 1,000.

First the free scan and the no-obligation research. Then you know what is needed and you decide whether we go ahead and build.

€ 1,000

One-off, excl. VAT. No subscription.

A complete renewal of up to 10 existing pages.

  • Design, copy and technology all tackled.
  • Thorough SEO and GEO optimisation for Google and AI.
  • Fast and lightweight build. Tested on mobile and desktop.
  • After 3 months a follow-up measurement and a short conversation.

The same base price for WP Minimal, WP Custom and Full Code.

More to say?

€ 150 per new page

An extra content page for a service, topic or target group.

Worked example: base website + 5 new pages = € 1,750 excl. VAT.

More than 10 existing pages?For renewing a larger website you get a fixed quote in advance.

Editing it yourself with Full Code?We offer an admin screen for copy and photos on the basis of a quote.

Hosting, domain and any licences are not included. Extra features, such as an online shop or booking system, are agreed separately.

Stefan Vogel Stefan Vogel
Gaby Palland
Who you work with

Directly with us.

Stefan VogelResearch, design and build. Your dedicated point of contact.
Gaby PallandEditing and quality control. Language, tone and clarity.

Both entrepreneurs since 2000 and founders of Neverrest and Vogel Visibility.

We keep things moving. I keep working between our meetings; you get the space to choose.

Free Visibility Scan

What could your website do better?

I’m happy to take a look with you.

Free and no obligation · Within 24 hours on working days · No login details needed

Stefan Vogel·I’ll take a look with you

You will receive the scan by email.

You can read how we handle your data in the privacy statement.

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