WordPress SEO starts with a clear website.
With a logical structure, helpful copy and well-built technology, you make things easier for visitors and search engines. We work on that together.
What it comes down to
Findable pages
A page of its own when a service or topic calls for one, with a clear title. We answer the related questions on that page.
Understandable content
Copy that answers your customers’ questions, in their words, with a logical next step.
Smooth-running technology
A site that loads quickly on a phone and that search engines can read without difficulty.
Title. Dry needling in Alphen aan den Rijn · The answer first. What it is, who it works for and whether health insurance covers it · After that. What a treatment involves and the questions people ask · Next step. Book an appointment.
Based on Fysio Hartveld, a fictional practice.
A plugin does not do all the work
An SEO plugin makes settings easier, such as a title and description per page or a sitemap. Which pages you need and what goes on them are still content decisions. Fewer unnecessary components can make maintenance simpler.
Two ways to build in WordPress
WP Minimal uses the Astra theme, with Spectra where that makes sense. WP Custom works with Gutenberg, a custom theme and custom extensions. Both can perform well. There is also Full Code, without WordPress.
What will you notice?
With our WordPress routes you manage your own copy and photos within the agreed setup. Your customers find clear pages and the site is checked before handover. We do not promise higher rankings. Search engines decide those themselves.
Technical details for those who want to know
One main heading per page and a logical heading structure. A canonical per page, so it is clear which version counts. Redirects for old URLs, so visitors and search engines do not end up on an error page.
Structured data describes what is on a page and can support how it appears in search results. Inclusion is not guaranteed. A fast site helps your visitors, but a good speed score alone is no proof of a higher ranking.
Frequently asked questions
Do I need an SEO plugin?
Not necessarily. With WP Minimal we use an SEO plugin for this. With WP Custom we build the necessary settings ourselves. The content and structure of your pages remain important.
Does my site need to be rebuilt?
The research determines that. Our standard project is a renewed website, but a rebuild is not always needed for SEO. Sometimes improving existing pages is enough.
What if I use a different platform?
Any platform can be the starting point. We look at what can be done with it in terms of content. Alongside the two WordPress routes we also build with Full Code.
Google’s AI features do not require separate AI files or special markup; the usual SEO principles apply. That is what Google says about its own search engine and not about every AI platform. Sources: Google, AI features · Google, Core Web Vitals
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