You want to be found better, but not to get an invoice every month for “ongoing optimisation” whose results you never see. I think the same way. That is why Vogel Visibility works as an AI SEO agency without a retainer: one project, one fixed price, with numbers before and after. If you are considering outsourcing your SEO, you want to know in advance exactly what you get and what it costs.
Why hire an AI SEO agency at all?
SEO is not rocket science, but it is skilled work that takes time: keyword research, copy that works for people and machines alike, technology, structure, authority. Outsourcing pays off when:
- your website gets hardly any visitors from Google while competitors clearly do;
- you have no time (or appetite) to keep up with keywords, meta texts and technology yourself;
- you want a solid foundation quickly, one you can carry on with yourself afterwards.
What does outsourcing SEO cost?
The honest answer: at many agencies €500 to €1,500 a month, ongoing. With me:
| Visibility Scan: a grade, 5 competitors, the AI test | Free |
| Visibility plan: keyword measurement plus competitor analysis and advice | €250, deducted in full if you go ahead within three months |
| Kolibri: the smallest package | €1,000 one off |
| Vink: 5 landing pages plus all background optimisation | €1,750 one off |
| Valk: 10 landing pages plus all background optimisation | €2,500 one off |
Do it yourself or outsource it?
Can you do SEO yourself? Partly, certainly in WordPress. Where it usually goes wrong: keyword choice (writing about what you find important instead of what customers search for), technology and consistency. So the way I work is built to be handed over: I lay the foundation and show how it works, after which you can continue on your own. That is cheaper than outsourcing for years, and more honest. Google publishes its own guidance on hiring an SEO provider; feel free to hold it up against what I offer.
Frequently asked questions
What exactly does outsourcing SEO to you cost?
A free Visibility Scan, then a €250 visibility plan (deducted in full if you go ahead within three months), then €1,000 (Kolibri), €1,750 (Vink) or €2,500 (Valk) one off. No monthly costs.
Why no retainer?
Because a good foundation lasts. Ongoing optimisation is sometimes worthwhile, but that should be a choice, not a standing direct debit.
How quickly will I see results?
The improvements are in place within about a week, but search engines and AI need weeks to months to process them. That is why I measure again after 3 months.
Can I outsource just the copy?
Yes. The visibility plan (€250) sets out exactly which pages and keywords take priority; after that you decide what I do and what you pick up yourself. Separate work afterwards is €90 per hour excluding VAT.