Kolibri, Vink or Valk?
Which one you need, you’ll only know after the Visibility Scan. It’s free and there are no strings attached. All prices are one-off and exclude VAT, and the follow-up measurement after three months is always included.
Your own site, but finished. Tighter in your current house style or brought right up to today’s standards: logical, correct, with working links and buttons.
- All original pages stay, and are fully finished
- A very complete digital business card, as a solid basis for getting found
More, and more intensive, than Kolibri. The AI bot feels completely welcome, and so do people and search engines.
- You have a few clear services or target groups
- There are search queries you currently have no page for
Everything in Vink, but twice as broad.
- You serve multiple locations, services or target groups
- Your competitors are already everywhere and you want to catch up
Content, technology and authority: the whole picture
One tool or one score says little: an SEO tool can give you a pass while Google lags behind. That’s why I look at your visibility from three angles and measure each angle with several independent platforms. Never rely on one model. The comparison below is organised along exactly those three angles.
And always the AI panel: I ask ChatGPT, Copilot, Gemini and Perplexity the questions your customers ask, and note who gets mentioned. At the Visibility Scan, and again after three months.
What’s in which package?
Open up whatever you want to know technically. The rest is plain English. And where levels differ: solid means neatly in order, maximum means everything squeezed out of it.
What I do technically
- Metrics on content, technology and authority, from the outside
- AI totals for you and your three biggest competitors
- Load time measured on mobile and desktop
- Demo impression of your own site as a preview
What I do technically
- Full keyword research in clusters, with difficulty and your current position
- Competitors side by side on authority, speed, ranking and AI citations, broken down per platform
- Your own Google Search Console and Bing Webmaster Tools, read-only (view-only access)
- The starting point captured in twelve metrics, so the follow-up measurement compares fairly
- Advice on landing pages and visualisation, with worked-out demos of your own site
What I do technically
- Titles, meta descriptions and heading structure per page
- Keyword and semantic optimisation
- The answer right in the first sentence under each heading
- Paragraphs that read on their own, because AI lifts them out
What I do technically
- Built on the clusters from the keyword research
- Unique title, description and heading structure per page
- Internal links to and from the rest of your site
- Written for people, structured for machines
What I do technically
- Questionnaire at intake, supplemented with what I find myself
- FAQ markup in JSON-LD, every question as its own item
- Facts also as structured data: opening hours, payment methods, languages, accessibility
- Linked to the relevant pages
What I do technically
- Working pages at a test address, not pictures or wireframes
- Version 1 stays close to your current style, with a caption noting what could be better
- One landing page around the keyword with the most volume, as the second design
- Two alternatives, from subtle to strongly changed
What I do technically
- Correction round per page
- Feedback processed and presented again
- Only then live
What I do technically
- Core Web Vitals: LCP, CLS and INP on mobile and desktop
- Technical audit and fixing what I come across
- Caching and load order where possible
What I do technically
- Schema markup in JSON-LD: organisation, service, location, FAQ
- llms.txt with the core of your site in plain language
- robots.txt checked: AI bots not accidentally locked out
What I do technically
- Keyword-focused optimisation per page, for both search engines
- Bing Webmaster Tools fully set up
- IndexNow switched on: changes are reported to Bing immediately, where ChatGPT and Copilot look
- Indexing followed and adjusted after launch
What I do technically
- Internal links set up from the keyword clusters
- Breadcrumbs where they fit
- Sitemap cleaned up and submitted
What I do technically
- Compressing and converting to WebP
- Lazy loading for everything below the fold
- Alt texts and file names that actually mean something
What I do technically
- Categories, service area, opening hours and attributes filled in
- Photos and services added
- Review invitation prepared: the direct Google link, a QR code for the counter or invoice, and a sample message for your customers
- Duplicate or old profiles cleaned up
What I do technically
- Submitting the sitemap to Google and Bing
- Indexing check per page, requesting re-indexing where needed
- Setting up Bing Webmaster Tools if it doesn’t exist yet
What I do technically
- Analysis of your backlink profile and your competitors’
- Opportunity list of relevant, achievable websites
- Advice on anchor texts and placement
What I do technically
- Titles, descriptions, headings, links and schema per page
- AI check on readability, context and structure
- Speed and mobile display measured again
What I do technically
- Site, copy and accounts stay in your name
- Explanation of what I did and what you can maintain yourself
- You change the passwords afterwards; I’ll be the first to tell you
What I do technically
- The same twelve metrics as in the Visibility Plan
- The same keywords, competitors, AI questions and sources
- Even if something disappoints, it’s in there
Do you need to optimise differently for AI than for Google?
Partly. But one can’t do without the other. Google writes in its own documentation that AI Overviews have no separate technical requirements: your page simply has to be indexed and eligible to appear in the search results. And ChatGPT and Copilot fetch their answers through Bing.
Aim only at AI and you build on a foundation that isn’t there. Aim only at Google and you miss half the questions. That’s why I treat it as one service, not a choice.
How search engines and AI get their answersAvailable separately
Not part of a package, but useful in the right situation.
WordPress is the starting point. If your site runs on WordPress, I adapt it. If it runs on another platform, I rebuild it in WordPress: open and transferable, so anyone you choose can maintain it. That is part of every package. Would you rather have the work carried out yourself? Then buy the Visibility Plan on its own and take it to your own developer.
- The full research, keywords and landing page advice in your client portal
- Technical specifications per page, ready to hand over
- Fully credited if you go ahead with a package within three months
No retainer, just an occasional look. Once every six or twelve months I fly over your site and spot what could be sharper. You decide what to do with it.
For anything outside a package. Estimated in advance, so you know where you stand before I begin.
Prices apply up to roughly ten existing fixed pages. If you have more, I prepare a tailored quote.
The € 250 Visibility Plan is fully credited if you go ahead within three months. If you don’t, you keep the report and can carry on yourself or with someone else.
No ranking guarantees. Nobody can promise you’ll be at the top by date X, and neither can I. What I do promise: I measure before, I measure after, and I show both outcomes.